Good choice. I’ll build your Evolution Funnel.
I know how you feel. It’s hard to accept that, despite all your effort and investment, your website isn’t fit for purpose when it comes to growing your business.
Luckily, there’s some good news coming up. (Keep reading. . . )
You’re here because one thing is pretty clear – you’re simply not getting enough leads from your website. But imagine, a year from now, looking back and understanding today is the day it all changed.
You’ll soon be enjoying a steady flow of new kitchen projects, thanks to a huge lift in sales conversions. (You’ll enjoy the new revenue, too!)
How will I do that for you?
Start a conversation
Whatever kitchen they have in mind, a sale starts with a simple conversation between you and a potential client. Right now, you live in hope they’ll phone you, or visit your showroom.
Sadly, they won’t. They don’t want to feel obligated, or under pressure, so they won’t make contact until they’ve already decided which kitchen company will get their business.
It’s time to gear up your website to start the conversation, instead.
Sales conversions come from turning those conversations into relationships of trust, over a period of time.
In fact, depending on your business, it may take six, eight, ten, or more “touches” until you’ve built enough credibility and trust to make them comfortable about making contact with you.
That’s what I’m going to do with your funnel… identify quality prospects and keep building your authority until they’re happy to make their purchase decision.
Remember, a powerful Evolution Funnel has SIX separate parts:
1. A Lead Overlay for your existing website
We start with an overlay, on your website. It makes a compelling information offer, but won’t affect your website design, or impact the user experience. Example here.
2. A Landing Page
You’ll also need a funnel landing page. I’ll build, host and maintain it for you, but it’s not a normal web page: see this example. It has one job: to engage with quality prospects and let tyre-kickers go on their way.
3. A Lead Magnet
As long as you remain a subscriber, you’ll have publishing rights to an Information Guide (Lead Magnet), branded and adapted for your business, which will establish your authority with potential customers. Yes,I’ll write it for you.
4. Database Management
I’ll capture contact details, confirm their email address, deliver the information guide to your prospects, and send your follow-up emails. I’ll also manage unsubscribes, if any, as legally required.
6. ‘Automagic’ Follow-up Sequence
THIS is what drives the success of your Evolution Funnel. I’ll write and host a pre-planned, automated follow-up sequence to nurture and educate your potential customers. It cements your reputation as the local kitchen expert.
(Story writing is one of the most underrated, misunderstood strategies. Get this right, and your business growth will follow.)
5. Technical Set-up
These pieces all need to work together, seamlessly. Don’t worry… this is a fully “Done-For-You” service, requiring no technical skills on your part. It means your time is free to service your new kitchen clients.
After a thirty-minute set-up session and following an audit of your sales process, I can design and build your Evolution Funnel in about a week.
Now, I guess you’re thinking, “Wonderful! That’s exactly what I need. But . . .”
Wait. Is there a “but”?
Um, yes. It’s probably about the money you’ve already spent on your website. And budgets. You know, it’s about wanting to do this BUT there’s the cost, right?
Oh, is that all you’re worried about?
Didn’t I promise you some good news?