You need more than traffic.

Okay, you invested in a website. Maybe you even hired SEO, Social Media, or PPC experts. They can bring people to your website, but that’s not your problem.

You need help with sales conversions, to keep your business growing.

You need an Evolution Funnel.

So, what IS an “Evolution Funnel?”

It’s an end-to-end process for moving a potential customer from their first visit to your website, all the way through to a purchase decision.

(The funnel evolves as they progress through the Buyer Decision Process.)

There are SIX separate parts:

1. A ‘Lead Overlay’
A well-designed lead funnel turns website visitors into clients. We’ll simply “overlay” the funnel onto your existing website, so it won’t affect your design. See example.

2. A Landing Page
Next, you need a funnel landing page to capture the ‘opt-in’ and start building your credibility and authority. You can even treat it as new real estate for acquiring leads, alongside your existing website. Here’s an example.

3. A Lead Magnet
Here’s where you’ll establish your authority with potential clients. Share case studies, tips, and information to show you and your team are the experts they need to work with.

4. Database Management
You’ll need to record contact details so you can deliver your Lead Magnet and send follow-up emails.

5. ‘Automagic’ Follow-up Sequence
Cement your reputation as the preferred expert in your field by nurturing and educating your potential clients with an automated follow-up sequence of emails.

6. Technical Set-up
These pieces all need to work together, seamlessly. Unless you already have a digital marketing background that means you’ll need to learn or source these skills.

What’s your next step?

Most business owners are great at what they do, but it’s unlikely to include online marketing. And running a business is hugely time-intensive, leaving little space in your life for learning new skills, am I right?